Volitelné moduly (MBA)

Volitelné moduly (VM) představují nepovinné rozšíření základních nebo specifických znalostí daného oboru v různých oblastech, včetně modulů vyučovaných v angličtině.

Courses in English (Short Annotations)

Studijní předměty vyučované v anglickém jazyce na Vysoké škole ekonomie a managementu, které si studenti mohou zapsat jako alternativu ke studijním předmětům, jejichž výuka probíhá v českém jazyce. 

Advertising

Course Title (ECTS credits)	Advertising (3)
Degree Programme	Economics and Management
Maximum of students	25
Objectives and content: The course introduces basic concepts of strategic advertising, provides overview of approaches, methods and procedures which are prerequisites for creation of effective campaigns to alter consumers' behavior. Role of integrated marketing and advertising Role of ad agencies Communication, message and channels Media, Public Relations and Ethics Sales and Promotions Strategy implementation and control (measuring effectiveness) Investment activity Analytical activity

Business English A2

Course Title (ECTS credits)	Business English A2 (5)
Degree Programme	Economics and Management
Maximum of students	6
Objectives and content: Business English A2 represents the third level of English courses at VSEM. The course is aimed especially on business English with emphasis on three main areas: finance, marketing and human resources management. Emphasis is placed on the vocabulary corresponding to given topics and on general knowledge of business English. Course is further supplemented by partial deepening of grammar knowledge acquired during the courses on the A1 level. Theoretical knowledge is applied on the practical situations. Aim of the course is to acquire the overview in English terminology in the area of business English, with special focus on above mentioned study areas. According to the European reference framework, the course is on the level B2-C1.

Business Economics II

Course Title (ECTS credits)	Business Economics II (3)
Degree Programme	Economics and Management
Maximum of students	15
Objectives and content: The subject introduces the fundamentals, analysis and operating of basic business activities from the view of their subject specialization (purchase, sales, production, funding, investment and analytical activity) and provides conceptual and methodological resources for related professional specified subjects. Assets and capital structure of the enterprise Organizational structure of the enterprise Production activity, agents of production, capacity of production Purchase, sales and marketing activity Human resources activity Financial activity Investment activity Analytical activity
Seminar Paper (4 ECTS) Business plan and its structure Business costs analysis (consumption of production factors) Characteristics of business assets and capital structure Starting-up budget Characteristics of the business production activity Problems of the current starting entrepreneurs in selected area Purchase and sales activity of the company Company specifics in the view of the subject specialization of its activity Company financial analysis Students can select their own topic which has to be approved by the lecturer

Business Intelligence

Course Title (ECTS credits)	Business Intelligence (3)
Degree Programme	Economics and Management
Maximum of students	20
Objectives and content: The aim of the subject is to understand the principles and possibilities of analytical applications of information systems indicated as business intelligence. The subject introduces principles of several application types and technologies for support of analytical and planning activities in companies – managerial applications, data warehouses, data marts, data exploitation, reporting. Basic principals of Business Intelligence (BI) Principals of multidimensional analysis Examples of solutions Complex case studies Application of BI in CRM
Seminar Paper (4 ECTS) ERP market analysis Market analysis in BI Analysis of e_Business application supply Analysis of electronic markets Investment return assessment for IS/ICT

Economic of money and banking

Course Title (ECTS credits)	Economic of money and banking (4)
Degree Programme	Economics and Management
Maximum of students	25
Objectives and Content:  The course Economics of Money and Banking provides elementary insight into the monetary theory aimed at the current problems of the eurozone and controversies regarding the exchange rate development. Students will be able to understand basic relations among the interest rate, the exchange rate and the price level. The course is useful both for students who plan to study finance and banking and for students who study management aimed at international trade. Students of this course should have passed a basic microeconomics or macroeconomics course of bachelor level. Evolution of money and banking. The monetary history from coin to fiat money.  Currency integration and disintegration.  Currency separation and joining a currency. Quantitative theory of money. Money creation by note issuer and by commercial banks. The process of money multiplication. Making money by printing money. Inflation tax as a tax imposed on money balances through inflation. The distribution of profits of the U.S. Federal reserve, the ECB, CNB and the Swiss national bank. Exchange rate. Theories of exchange rate. Balance of payments and purchasing power parity theory. Interest rate parity and monetary theory of the exchange rate. Appreciation and depreciation of a currency. Making money in currency arbitration. Catching up rich economies through currency appreciation and through inflation. Currency crises, sovereign ratings and country default. Currency and public debt. Central bank as the lender of last resort.

Economic policy

Course Title (ECTS credits)	Economic policy (3)
Degree Programme	Economics and Management
Maximum of students	15
Objectives and Content:  The subject introduces the bearers, goals and tools of the basic areas of microeconomic and macroeconomic policy, and problems of economic and social development, and ways of its influencing during the transition of the Czech economy. This knowledge enable to understand and interpret correctly economic and social political measures and their consequences for economic subjects.  Theoretical and practical basis of the economic policy Conceptual approaches to the economic policy Types of the economic policy Applied economic policy
Seminar Paper (4 ECTS) The content of the seminar paper is based on the comparison of the Czech Republic position with other EU member country in attainable time series in stated thematic group of structural indicators.

European Economic Integration

Course Title (ECTS credits)	European Economic Integration (3)
Degree Programme	Economics and Management
Maximum of students	30
Objectives and content: The subject uses three views of the economic integration: 1) Theoretical resources rationalizing expediency of the integration, 2) sequence of historical events and 3) current stage of the integration with open problems and challenges. Basic concepts Free movement of goods Free movement of capital Currency integration and euro Fiscal policy integration Common agricultural policy Regional policy Trade policy
Seminar Paper (4 ECTS) Eurobarometers Common Agricultural Policy reform Competition policy Free movement of goods Justice and home affairs Common foreign and security policy Eurozone Comparative history of five enlargements Accession criteria Stability process countries Candidate countries

Human Resources

Course Title (ECTS credits)	Human Resources (3)
Degree Programme	Economics and Management
Maximum of students	15
Objectives and content: The subject introduces basic tasks of staff department as the concept of human resources management. The work of staff department is introduced as the central managerial task and its strategic importance is emphasized. Attention is paid to the purpose and content of key staff department activities. Staff department work in organization Staffing (forming of the staff in organization) Management of the work output and evaluation of employees Life long learning and development of employees Case studies of real life situations teaching ethics in business today

Introduction to Management

Course Title (ECTS credits)	Introduction to management (3)
Term in Curriculum	2
Maximum of students	15
Objectives and content: The subject introduces the basic definitions and approaches of management in context of decision-making of economic subjects. It presents the concept and methodological basis for consequential professional subjects and for illustration of applications and specifics in the Czech conditions. It covers basic aspects of subject areas of management from the process point of view. Manager profile and personality Management under development Managerial functions of planning, organization and decision-making Managerial functions of human resources management, leadership, controlling and communication
Seminar Paper (4 ECTS) Applicability of the Frederick W. Taylor ideas in a selected organization Applicability of the W. Edwards Deming ideas in a selected organization Applicability of the Max Weber ideas in a selected organization Authority and power in a selected organization Operating range influence over a selected organization Ethical conceptions application in a selected organization

Managerial Decision Making

Course Title (ECTS credits)	Managerial Decision Making (3)
Degree Programme	Economics and Management
Maximum of students	10
Objectives and content: The subject introduces rational processes of solving decision problems, basic methods and instruments of decision under certainty, risk and uncertainty, and processes of risk management. It enables to gain knowledge in choosing suitable style of decision making and to master acquired theoretical knowledge for solving decision problems in economic practice. Decision making processes and their structure Basic methods of decision making under certainty Basic methods of decision making under risk and uncertainty Risk management
Seminar Paper (4 ECTS) Analysis of a decision problem by using different decision making methods. Students can select their own topic which has to be approved by the lecturer.

Public Relations

Course Title (ECTS credits)	Public Relations (3)
Degree Programme	Economics and Management
Maximum of students	20
Objectives and content: The subject introduces the history of public relations in context of general development of marketing communications. The way of communication aimed on the understanding of public, on positive perception and message receiving. Public relations is introduced as a part of marketing mixture and a part of social analysis of trends and expected effects. Mission of public relations Process Strategy Tactics Applications Case studies