Tactics of Persuasion MAPP
Advanced theoretical knowledge and practical competencies in persuasion science.
The course Tactics of Persuasion will dive into strategic communication that aims at raising the persuasive potential. We will analyse social engineering, sales tactics and other form of persuasion that can help students in the corporate and other work environments to help persuade others into desired behaviours.
The course will look at persuasion on an interpersonal level as well as in the context of groups. Marketing aspects of persuasion will also be looked at from a psychological perspective.
Specifically, the course will analyse:
- Interpersonal persuasion tactics from social psychology that relate to sales as well as influencing another individual.
- Social engineering tactics used for public health as well as encouraging specific behaviours.
- Propaganda techniques and propagandistic language in persuasion and influence and marketing techniques that involve persuasion and picking one brand over another.
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